Turning radical ideas into clear, compelling content
I'm Lorna, a writer and content strategist based in Berlin, working with mission-driven brands in wellness, advocacy, femtech, and culture.
For over a decade, I've worked across arts, nonprofits, publishing, and healthcare – and I've learned that:
The most important messages are usually the hardest to communicate.
When you're tackling taboo topics like health, pleasure, grief, or justice, you need more than generic content. You need words that make people feel safe enough to listen and informed enough to act.
Why I do this work
I live in this space too. I've searched for genuine information about health and wellness and found marketing fluff. I've watched important work get buried while sketchy messaging dominates.
I'm tired of it. So I help brands and organisations who are doing meaningful work communicate clearly – with editorial depth and strategic impact.
What I bring
Strategic thinking, voice of customer research, cultural fluency in sensitive topics, and craft that doesn't talk down to your audience.
My background in literature and the arts means I approach brand messaging through narrative and storytelling – not just tactics.
Who I work with
Wellness startups sharing life-changing information. Sex tech companies normalising pleasure. Advocacy organisations fighting for justice. Any brand refusing to water down their truth.
A bit more about me
I moved to Berlin from the UK in 2018 and stayed for the lake swims, forest walks, sauna culture, and excellent tofu.
When I'm not working, you'll find me with my rescue dog Peach, at live music shows, reading multiple books at once, or deep in conversations about everything from politics to campy pop culture.
I've explored a lot in the wellness space – from breathwork and reiki to femtech innovations and sustainable period care. And I don’t balk at topics that make many people blush. I've seen enough to spot authentic brands versus those chasing controversy for clicks.
Whether it's wellness, pleasure, or justice, the foundations are the same: safety, community, and genuine care.
Peach, my unofficial employee of the week (every week). 👑
She handles morale boosts, quality control and occasionally vetoes Zoom calls.
Let’s turn your mission into words that move people
If you're done playing it safe and ready to communicate what really matters, let's chat about your work.
