Words for the rule breakers
Hi, I'm Lorna, and here’s what I know… your message is too important to whisper!
I take complicated topics and make them feel approachable and human.
Because when you’re out here trying to change minds about taboo topics – health, pleasure, justice – you don’t just need “content.” You need words that make people feel safe enough to listen and fired up enough to act.
And after more than a decade across the arts, nonprofits, and health institutions, I learned something:
The most important messages are usually the hardest to communicate.
Bold work risks being misunderstood. Because you're not just selling products, you’re selling worldviews. And your audience wants to feel connected, not just “informed.”
Plus, I live in this space too.
I've searched for solutions and found brands that looked the part but didn't deliver the substance. That lived experience is why I love doing this – helping you cut through the noise with strategic copywriting that actually works.
I work where clarity matters most
Wellness copywriting for startups sharing life-saving info.
Copywriting for sex tech companies normalising pleasure.
Nonprofit messaging for mission-driven orgs.
And any bold brand that refuses to water down their truth.
What you get working with me: Thoughtful strategy, research into what your people actually want to hear, understanding of your industry's challenges, and messaging that doesn't underestimate your audience.
Behind the scenes…
…you’ll find me living and working in Berlin. I moved here from the UK in 2018 and made this city home.
My days are a mix of city life, lake swims in summer, forest walks in autumn, sauna-hopping in winter, plus tofu in many delicious forms.
When I'm not working, you'll find me at live gigs, diving deep into everything from political analysis to pop culture moments, or rewatching TV that gets storytelling right.
I studied literature and the arts with some exhibition curation thrown in. That background in narrative and visual storytelling shapes how I approach writing and brand messaging today.
When it comes to wellness, I’ve explored it all…
…breathwork to sustainable beauty, femtech innovations to conversations that make people blush. I've seen enough to spot authentic brands versus those chasing controversy for clicks. Whether it's wellness, pleasure, or justice, the foundations are simple: security, safety, and genuine community.
ABOUT ME
Peach, my unofficial employee of the week (every week). 👑
She handles morale boosts, quality control and occasionally vetoes Zoom calls.
Ready to stop whispering?
If you're tired of playing it safe. If you’re done watching brands with bigger budgets but smaller missions dominate while your vital work gets lost. And if you’re ready to speak your truth with words that won't be ignored…
