Make your bold brand impossible to ignore

Magnetic brand messaging for wellness, sex tech, & change-making orgs

Need copy that refuses to play nice, or a strategic message that says what needs saying? When you've got change to make but can't find the words to match, I've got you covered.

Opinionated copy for rebels & changemakers

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Opinionated copy for rebels & changemakers 〰️

What I’m here for:

  • Messaging that moves culture, not just customers

    Copywriting for bold brands tackling taboo topics – health, pleasure, justice – with language that normalises complex ideas and builds real connection.

  • Voice strategy that connects purpose with people

    Brand voice development that translates your worldview into words your audience can feel, understand, and act on – without losing your edge.

  • Strategic partnership that gets the stakes

    Cultural fluency and insider perspective for brands changing minds about sensitive topics. You get mission-aligned strategy from someone who lives in this space.

The problem…

You're fighting an uphill battle

Bold work, blurry message. Culture-shifting ideas need that golden touch. Without the right words, your important message risks being ignored, misunderstood, or lost in the noise.

Your vital work gets shadowbanned while wellness-washing brands dominate the chat. You need wellness copywriting that survives platform chaos and brand voice development that actually connects.

The challenges:

  • Your bold work risks being misunderstood
    You're challenging norms but need messaging that pushes boundaries without losing clarity.

  • You're selling a worldview, not just a product
    That makes communication harder when you need to bridge mission and market.

  • Your audience craves that electric connection, not just information
    Dry copy won't work, but neither will fancy words for the sake of it when dealing with complex topics like identity, body autonomy, justice, and belonging.

Meanwhile…

…your audience is still scrolling past pretty platitudes, looking longingly for brands brave enough to speak their truth.

But here's how they could be finding you...

Turn up your brand’s magnetism

Whether you need wellness email copywriting, complete brand messaging for nonprofits, or copywriting for sex tech startups, here's how we get your message heard.

Don’t see exactly what you need? Tell me! I love scheming up bespoke packages.

Services

Ignite

SINGLE PROJECT

High-impact copy project that proves what strategic messaging can do for your audience – plus a framework you can apply everywhere else.

Amplify

VOICE OVERHAUL

Complete brand voice system so you can communicate authentically at scale without constantly reinventing how you sound.

Sustain

ONGOING PARTNERSHIP

Monthly strategic content that maintains momentum and audience connection without content creation becoming a constant internal bottleneck.

Client testimonial

“Highly recommended to anyone seeking a content copywriter who goes above and beyond to become a true partner in bringing your vision to life.”

Katie Payne, femtech badass and founder of OhMyV and vögeln

Words for the rule breakers

Hiya, I’m Lorna, and I’m not just writing about this space – I’m living it!

I've spent over a decade working across arts, nonprofits, publishing, and health institutions – so I know what it looks like when important work gets lost in translation.

And I know what it feels like to search for real answers and find more marketing than substance.

I’m tired of seeing people struggle to find real info about health and pleasure, while important work gets buried and sketchy messaging grabs all the attention.

So now, I specialise in copywriting for wellness startups, advocacy orgs, and brands who lead with care, passion, and a point of view.

Client testimonial

“An expert copywriter who understood my goals, lightened my load, and worked within my timeline.”

Violeta Duncan, strategic visionary, creative, and principal at Duncan Núñez Consulting

Still scrolling?

Thought so! Because your message is too important to be ignored.

Forget the algorithm noise and watered-down messaging. Let’s write words that win trust, spark action, and get your people on board.

Unmuted

Monthly intel for the message rebels

Monthly intel for the message rebels

The monthly mini-report for brands breaking rules and building trust

Think sharp insights and spiky hot takes. Served raw, like your fave underground zine. Gentle with people. Spiky with bullshit. That’s the vibe.